4 Ways Salespeople Can Stay Motivated During Economic Meltdown
4 Ways Salespeople Can Stay Motivated During Economic Meltdown
How can a salesperson stay positive and motivated during a poor business run?
Business can be tricky. One minute you are winning. Another minute you are losing. I asked a salesperson how he copes with poor business runs. He lamented sales dropped drastically. Was I surprised about this? Absolutely not.
He was contemplating quitting his job. It seems nobody wants to buy from him anymore.
I got his point. The poor economy has forced many businesses out of the market. Many have sold their business to competitors. The ones that can’t adapt to change have been forced to close temporarily or permanently.
The salespeople are feeling the heat more. The situation is not helping them. And they feel like they don’t know what to do anymore. Their inability to go out there and close up six-figure deals is affecting their confidence.
I have been in this state before. I have been in business for over 20 years, and I have seen the good. The bad. And the ugly. I have felt like quitting at some point.
But I have to keep myself motivated each day to run my business. A business owner must get used to poor business runs likewise, salespeople.
Many salespeople were lamenting in my mentorship club. They are not making sales and are demoralized. They contemplate quitting and finding a corporate job to push on with their lives.
I understand their frustration, to be honest. It’s demoralizing when you are working your ass off and have nothing to show for it.
So how can salespeople stay motivated during poor business runs?
I shared some simple and effective strategies in today’s newsletter. These strategies have helped me through my 20 years of running a business:
Rejection is part of the game
A salesperson must understand that rejection is part of sales. You are going to get rejected in business. It is not your fault. The economy hits everyone and people are trying to cut their coats according to their clothes. It has nothing to do with you. They are circumstances beyond your control. People will buy more from you when they are financially balanced. Keep going again.
Don’t take disappointment to heart
The rate of closing down deals for most businesses has reduced drastically. A business owner told me his sales dropped by 70 percent. The economy is not helping anyone. And the key to overcoming this is—do not take disappointment to heart. Everyone is confused. No one seems to understand the new way of work. So, closing deals might take some time to come back to normal. Hence, accepting disappointment as part of the game is vital.
Create A Healthy Pipeline
Instead of focusing more on closing deals, create a healthy pipeline. It will bring more fruitful results in the long run. All salespeople need to realize that a healthy pipeline will be useful even after a poor business runs. This will take off the pressure from all sales executives and help them be more productive.
Utilize Social Media Platforms
Lastly, take advantage of social media platforms. Stay in touch with prospects through WhatsApp, Facebook, Twitter, Instagram, etc.
Pick up the phone and put a call through. Cold calling is not dead. Many salespeople have abandoned cold calling.
Don’t isolate yourself. Contact your sales colleagues as well. You’ll see that you are not the only one going through this hard time alone.
Conclusion
The poor business run will end. Sales will improve. Everyone will be happy again. It is just for a short time. You can use the four tips discussed above. This will keep everyone positive and always refreshed.
Don’t forget to breathe as well. You are not doing badly. Taking a break is very important to your mental health and business as well. You can join my Mentoring Club here.